IXL Book Series: Sustainability Innovations

Objective of the Book

As innovation advisors and teachers to hundreds of companies over the past thirty-five years, we believe that addressing most of the environmental sustainability challenges the world faces must be done with innovations that are financially sustainable. This goal usually requires significant innovation in both products and services and in processes and business models. As we at the Hult International Business School and at the Center for Innovation Excellence and Leadership have worked in this area it has become evident that there are many books on Sustainability and many more on Innovation. However, there are not many that focus on where Innovation meets Sustainability.

Our objective with this book, Sustainability Innovations is to provide stories of how many of the world’s leading and emerging companies are addressing sustainability issues with profitable solutions that can spur even more innovation, growth and development as individuals and companies realize that being green does not mean being in the red.

Structure

The story of each sustainability innovation is captured on two pages.

The first page provides a concise overview by answering three questions: What is the innovation? Why is it sustainable? What has the result been?

The second page chronicles in greater detail the Drivers, Barriers, and Enablers for the innovation. In addition, the Impact on internal and external stakeholders has been defined. Finally, we look over the horizon to ask What’s Next? for the company and / or the innovation.

Three examples are available for download.

How Can You Get Involved?

If you believe your initiative, product or company should be included as a Sustainability Innovation story, if you are interested in becoming a sponsor of the book, or if you would like to purchase copies of the full Sustainability Innovations book, please contact us at: sustainability@ixl-center.com

Download Example Stories

• Amazon Kindle - Wireless eReading Platform
• PFNC - Shipping Container as a Shelter
• Zipcar - Car Sharing for City Dwellers