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Special Courses
IM-501: Innovation Strategy and Leadership 
Where and When to Innovate? Far too many companies are overly focused on their operating strategy that they don't have the time or space to look for opportunities outside of their core business. They are stuck in their sandbox! They have no time for what's next and what if. However, with the current economic crisis, companies are scrambling to react quickly to the revenue decline. Companies need to focus their scarce resources in an attractive, differentiated and actionable new Field-of-Play and develop a portfolio of business concepts to define the field-of-play. This is a class on developing your innovation strategy. This course is required to complete any of the Certified Innovation Expert programs.
- Objectives
- Course Outline
- Takeaways
- Faculty
- Participants
- Schedule
Course Objectives
- Understand the key drivers for innovation
- Teach the importance of creating an imperative-for-change
- Quantify emerging growth gap and need for innovation
- Understand your company's investment and risk profile to define your strategic innovation portfolio
- Identify attractive new fields-of-play for growth, project portfolios to meet growth targets and partnerships to accelerate capture of value
Course Outline
This is an action learning workshop where you will work with a diverse set of individuals from other companies and from all over the world.
- Debunk myths about innovation
- Understand as to why companies are stuck in their sandbox
- Examine macro-trends and trends specific to your industry to create a case for change, and a landscape opportunity map to identify new areas for you to grow
- Prioritize a field-of-play
- Create business opportunity maps
- Develop a portfolio of new robust business concepts
- Identify competencies needed to drive the concepts and create a competency acquisition plan
What You Can Expect to Get Out of the Course
- Link innovation to a strategic imperative
- Quantify the growth gap to quantify the amount needed from innovation
- Agree on types of project investment by defining your innovation portfolio
- Preliminary innovation strategy for your business area
- Frameworks, Tools and Techniques for driving change and developing an innovation strategy and innovation concepts
- Success and failure stories about innovation strategies at a range of companies e.g. Motorola, P&G, LG, Cemex, etc.
Faculty
- Dr. Hitendra Patel, Managing Director of IXL Center
- Ronald Jonash, Senior Partner at the IXL Center
- Dr. Makarand Chipalkatti, Corporate Innovation Manager of Osram Sylvania
Participants
Senior executives; Innovation Managers/Directors; HR managers seeking to drive cultural change; Entrepreneurs seeking new ways to grow their companies; Managers who seek to influence business decisions through innovation.
Date and Location
- Hult International Business School - Boston Campus
1 Education Street, Cambridge, MA 02141
March 25 to 26 (Thursday and Friday) 9am to 5pm - Hult International Business School - London Campus
46-47 Russell Square - Bloomsbury, London WC 1B 4JP, United Kingdom
July 19 to 20 (Monday and Tuesday) 9am to 5pm
We offer discounts for volume or for those planning to take the certificate program. For more information, please email us at courses@ixl-center.com.
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Location and tuition are subject to change. View Cancellation Policy
