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How do you define innovation and make it practical and sellable to senior management?

The first major question to be tackled by our distinguished panel of innovation gurus is innovation itself:

  • How do you define innovation?
  • How can you make it understandable and sellable to your organization’s senior management team?

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How do you source and manage ideas to come up with the best innovation opportunities for your company?

The next major question to be tackled by our distinguished panel of innovation gurus is around identifying opportunities:

  1. How do you source and manage ideas to come up with the best innovation opportunities for your company?
  2. Where can new ideas be sourced from?
  3. How do you capture the voice of the customer or the customer need?
  4. How do you evaluate ideas quickly and efficiently in order to improve your chances of success?
  5. How do you choose ideas which will generate revenue and provide a sustainable competitive advantage?

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How do you connect innovation to business strategy and get the funding and senior management commitment to follow through on both short- and long-term innovation initiatives?

The next major question to be tackled by our distinguished panel of innovation gurus is around connecting innovation to business strategy:

  1. How do you align innovation with business objectives?
  2. How do you get senior management commitment to both short- and long-term funding of innovation initiatives?
  3. What can you do if senior management demands “financial proof” for an idea?
  4. How do you get management to commit resources (or if you can’t, how do you drive innovation on limited resources)?
  5. How much resources should a company devote to innovation (% of resources, time, people)? How should this be split between short-term and long-term opportunities?

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