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Fifth to Market, Years Behind: Innovations that Enabled Lipitor to Capture the Market
by Dr. Jonathan Rowe, Senior Director, Intellectual Property and Portfolio Strategy for Amarin Pharma
November 25, 2008
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Video Clips

  1. About the Speaker
  2. Definition of Innovation
  3. Issues about Lipitor
  4. Strategy of Lipitor
  5. Key Success Factors of Lipitor
  6. Key Message

About the Speaker - Dr. Jonathan Rowe

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